Barnes & Noble is a little amusing with this price drop on their Nook Color. They dropped the price $25 after the Kindle Fire annoucement sent their stock in the toilet (via All Things D). So now it’s $225. That’s still $25 more than the Fire which appears to be a more full featured device from a service provided with more content and cheaper prices.
These are the decisions that baffle me. Android tablets like the Xoom that come in a at the same price as the iPad. Price drops that are essentially meaningless because you’re still more expensive than your competitor and that’s all that people care about. You could have dropped it to $200 even and still would have been idiotic because even $1 more than the Fire is way to much.
Now if they had done something interesting like say, dropped the price to $180 so they were closer to the price of the new B&W Kindle Touch, that might make a difference to consumers. As it stands, unless they plan another significant price drop to coincide with the actual release of the Fire on Nov.15, B&N is in for a world of hurt.
